"In December 2017, when the Emir of Qatar and the President of France went into the IDAM, the Doha Museum of Islamic Art’s restaurant, together, this event was like a showcase for our French-Qatari restaurant, which belongs to the Qatari government and is run by Chef Alain Ducasse. The museum itself opened in 2008. It belongs to the State. The Emir’s sister manages it.
I’m a Vatel alumnus in charge of the restaurant’s marketing and communication and am pleased to tell you about its specificities; some of them can be generalized to all restaurant services in museums, wherever they are.
I’d like to start by highlighting its best quality: the museum’s restaurant is a unique venue, mirroring the museum which is its raison d’être. Ours is Islam’s golden era. Philippe Starck, the French designer, added a hint of surrealism and poetry.
Though the restaurant cannot serve alcoholic beverages, which can only be served in hotel restaurants, our cuisine is inspired by local flavors, designed by Alain Ducasse and made with French and regional ingredients, under the supervision of Damien Leroux, our head chef. The restaurant thus proudly promotes the Ducasse brand.
Increasing our reputation means enjoying long-term relationships with other tourist facilities, in particular hotels.
Though we don’t work on a commissions basis, they do send us clients. These are for instance local families, who, because they like to do this, often stay in hotels in Qatar.
Just like everyone else, we have a budget to respect. In Qatar, we use social networking and public relations to develop our communication strategy. And I must say that having a strong visibility on our social networks is very profitable: we’ve got over 400,000 followers on Twitter! And as I said before, Emmanuel Macron’s visit also helped us take advantage of a real campaign. The number of reservations has increased since this date. On a daily basis, bloggers, journalists and social networking influencers contact us about the museum and its restaurant, wanting to know more about our culture and our gastronomy. That also creates a unique communication model that other museums can utilize. Museums are atypical venues where you might not come just to eat, but where everyone can enjoy fantastic and reproducible culinary experiences. That is our challenge, but also our passion.”
The Qatar Museum of Islamic Art has a global outreach. It brings the entire world to Doha and links Doha to the world. It is not only the main place where Islamic art is kept and exhibited, but also a center of education and information on Islam. Located in Doha, the museum was designed by the architect I.M. Pei, who enjoys a global reputation (the Louvre Pyramid in Paris). Its interior spaces where designed by architects Wilmotte & Associés.
Photos © Pierre Monetta
Portrait C. Baroudi © François Maréchal
Vatel cultivates the qualities required to be a good professional in the hospitality industry: being fluent in foreign languages, knowing how to work with other cultures... Hoteliers are attracted by Vatel students’ resumes, as Vateliens can tell us.Read more
François Perraud feels both a hotelier and a financial controller, an expertise that he likes to pass on to Vatel students.Read more
An Interview with Marco Polo Students about their study experience in ThailandRead more
Vatel Thailand Students depart for international internshipsRead more
Vatel Students at the French Ambassador's residenceRead more
Jeremie de Fombelle has always loved resorts and has seen many of them, before coming to Mauritius. And this is where he really fell in love! But economic competition is stiff. How can you stand out, if not by the quality of your management?Read more
A professor of marketing, corporate promotion and negotiation, Sophie Lot loves adult education and teaches at Vatel Switzerland.Read more
Thanatat Boonpeng: a young Vatel graduate at Siam Kempinski Hotel Bangkok.Read more
Every day, Vatel students and instructors prepare for class, study, and fan the flames of their curiosity, thanks to the cutting-edge digital library provided by the ScholarVox platform. Come right this way for digital access to knowledge!Read more
New ideas, enthusiasm, the desire to embrace a gourmet universe: Jerome Ferrer’s story has all the ingredients that inspire the best “success stories” to strategy professors!Read more
Silpakorn University International College (SUIC) organised an Open House for students to learn more about Vatel BangkokRead more
Congratulations to Vatel Bangkok Graduates - Forever Vateliens!Read more
The hospitality and tourism industries are particularly concerned by sustainable development. And what if Vatel alumni played a key part in this transition towards more environmentally friendly hotel management?Read more
Travel broadens the mind, as the old saying goes. It also leads to unconventional restaurants. Let’s meet two Vateliens who founded Le Kaya Restaurant in Tignes.Read more
Besides having a Bachelor or an MBA Vatel, what does being a Vatelien mean?Read more
Throughout their entire careers, Vatel alumni remain in touch with their schools. This is also true for Kevin Tessieux, who has never forgotten that he was also once a student, and who now shares this knowledge with students today.Read more
Chahrazade Baroudi, a Vatelien since 2013, describes her job as Marketing and Communication Manager in IDAM, Alain Ducasse’s restaurant on the top floor of the Doha Museum of Islamic Art, in Qatar.Read more
Future hospitality professionals, welcome to Vatel’s 100% management simulation serious game! For an entire week and on three continents, MBA students met the challenge of managing a 4-star hotel and a resort in the Indian Ocean. The winners are...Read more
Who is Gaelle Garnier, the new manager of the network of 35,000 Vatel alumni throughout the world? Let’s meet a Vatelien who works with Vateliens!Read more
The 25th Eurhodip conference, which Vatel took part in, took place in Croatia. Targeting responsible tourism, this conference allowed participants to have more information on opening higher education courses in the field of sustainable development.Read more
Designed to address the needs of the global hospitality industry, the Marco Polo program strengthens the international profile Vatel students have and has just received the prestigious Best Innovation in an Educational Program Award.Read more
Graduated in 2011, Alexis Bouche began his career in England. Six years later, he returned to France and is now the Sales Manager of the 5-star hotel, Villa Maïa.Read more
Nearly 40 years old, and now 50 campuses in 32 different countries: Vatel Group opened its first school in Paris and is continuing to grow and duplicate its innovative educational concept in schools abroad.Read more
Trained at Vatel Nimes ten years ago, Chloe Wu has a brilliant career in China. She no longer works in the hospitality industry, but has not forgotten her passion of hospitality and service...Read more
Vatelalumni.com, free and connected to your LinkedIn profile, will soon be one of your favorite internet sites!
The Vatel International Research Center in Hotel and Tourism Managementhas just published the 10th edition of its Journal, which targets research and reflections on changes taking place in the hospitality and tourism industries.Read more
Curiosity, humility, team spirit... A Vatelien shares his commitment to values his school transmitted to him.
The same international spirit that students have Vatel and 4 students in nursing undertake a humanitarian project in Madagascar.Read more
A traveler - salesman - ambassador, Marco Polo introduced Asia, at that time nearly unknown, to Europe. This inspirational fate has given its name to Vatel’s international exchange program, where students can study at another Vatel campus for a year.Read more
The most senior representatives in the international hospitality industry give Vatel the Best School Hospitality Award. An entire profession thus acclaims them.Read more
Learning the skills needed to be a manager, quick employability, international careers... Vatel, the passport that gets you hired. See the video.Read more
A professor of hospitality management, restaurant services and tourism management for over 28 years, Pat Golden-Romero teaches MBA Vatel courses at Vatel San Diego, USA.Read more